New Zealand Marketing magazine

TVNZ-NZ
Marketing
Awards

The TVNZ/NZ Marketing Awards are the New Zealand marketing industry's premier awards. Now into their 19th year, the awards celebrate excellence in the business of marketing, awarding entries on a broad portfolio of creativity, effectiveness, efficiency and context.

With new categories and new sponsors, the 2010 awards are bigger than ever!

The awards evening will be on August 26 at the Langham Hotel, Auckland.

2010 Categories

• Fairfax Media

  Supreme Award

  This award may be presented by the judges to the best overall entry. The Supreme Award winner will be chosen from all category winners.

• New Zealand Post

  Marketer of the Year Award

  An award to recognise exceptional individuals. The judges are looking for a marketer who has achieved outstanding results in his or her marketing career, with emphasis on the past year.

• GEON

  Rookie Marketer of the Year Award

  Open to people who have up to two years' experience in marketing. The judges are looking for marketers who can demonstrate great implementation and a sound understanding of strategic vision.

• TVNZ

  Innovation in Marketing (Judges' Award)

  Best example of innovation in marketing leading to business success (new product set, market offering, market engagement, cross organisational engagement, etc).

• Colmar Brunton

  Most Authentic Brand (Judges' Award)

  Best example of achieving an organisation’s vision through the effective mobilization of a brand promise and identity cross-organisationally and out to market.

• carboNZero programme

  Sustainability (Judges' Award)

  Best example of marketing driving a commitment to and innovation in sustainability that has resulted in business success

• Smartsource Marketing

  Fast Moving Consumer Goods Marketing Award

  Any product which is purchased on a regular basis, usually inexpensive, and the result of a low-involvement decision-making process.

• Morton Estate Wines

  Retail Award

  Retail operations where the majority of business comes from direct purchase by consumers.

• New Zealand Post

  Business to Business Award

  A relatively new category open to businesses whose products and services are directed toward other businesses. This category is growing in popularity and this year the judges stated that all entries for this category in particular were of an exceptional standard.

• University of Otago Business School

  Emerging Business Award

  Open to New Zealand companies who have operated for less than five years. The judges will look for originalilty in the marketing approach and will acknowledge innovation, growth and profitability.

• DNA Design

  Not-for-Profit Award

  Open to organisations whose activities involve fundraising, community services or any other activity where profit is not used as a measure of success.

• TVNZ

  Marketing Hall of Fame

  For individuals who have made an exceptional contribution to New Zealand marketing. These people have distinguished themselves in marketing and/or related fields; contributed to the betterment of marketing and its reputation; individually motivated others to excel by mentoring, inspiring, training or volunteering; and completed their primary career.

• Available for sponsorship

  Consumer Durables Award

  Open to New Zealand businesses who market products that are not purchased on a regular basis and is usually the result of a high-involvement purchase decision.

• NZTE

  Export Marketing Award

  Open to New Zealand businesses who export products or services from New Zealand to other countries.

• AUT University

  Transformational Marketing (Judges' Award)

  Best example of where outstanding situation analysis/market insight/trends analysis has lead to business success.

• Available for sponsorship

  Consumer Services Award

  Open to companies whose main focus is to provide a service to the consumer. Includes banks, airlines, tourism and entertainment.